In the Spring/Summer 2025 season, adidas Originals shifts its focus—from honoring its cultural heritage to inspiring future generations through the campaign “The Original,” built on a powerful idea: revolutionary change starts with one person.
Innovators have always worn the silhouettes that adidas introduced to the world. At the heart of the campaign are three models that continue to pave the way for thousands of fans in culture: the Superstar II, Handball Spezial, and Samba OG.
