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O bag store will open in Ocean Plaza

8/17/2017
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Incomparable Coco Chanel once said: "There are not too many accessories." Almost all women agree with her who always want to look young and stylish, pay special attention to the details of their image. For this there are various tools, among which one of the leading places is occupied by competently selected accessories. And in the end of August, visitors to the most popular Ukrainian shopping mall Ocean Plaza have a unique opportunity to create their own accessories in the boutique O bag of the eponymous Italian brand.

A new store of the already loved brand around the world will be opened on the second floor of the shopping mall and will present designer bags, watches, glasses, bracelets and even summer slippers , created according to the unique concept of MIX and MATCH - mix and combine. Thanks to the uncommon combinatorial technology developed by Italian designers, store visitors have the opportunity to assemble a unique accessory at any time selecting additional accessories for it.

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"O bag is when everything combines," says Xenia Pavlova, general director and co-owner of Mix and Match Group, the official and exclusive representative of O bag brand in Ukraine, explains the exceptional features of product transformation. After all, O bag company created a revolution in the world of accessories, giving each girl and woman the opportunity to assemble the future accessory in parts, as the main feature of the brand's products is that each model is a constructor. Hence the letter O in the name of the models of accessories, which means: One, Own, Original. Thanks to the variety of elements of the constructor, as well as the wide range of colors in each O bag up to 14,000 unique combinations can be created, "she says.
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According to Xenia Pavlova, currently 228 stores of this brand are successfully operating in Italy and 192 are open in other countries around the world. In Ukraine, products under the trademark O bag were first implemented with the help of e-commerce and only then, after preparing the audience for the new brand, the official representative of the Italian brand began to open company stores. And O bag in the Ocean Plaza shopping mall will be the fourth store of the network, which by the end of the year plans to expand its presence in Ukraine to 7 off-line sales outlets. "Our position is to open stores only in the best shopping centers in Ukraine. And the Ocean Plaza has undoubtedly shown its leadership for many years, so our choice is obvious. Next, we plan to open a store in Odessa and two in Kharkov. But we have special plans for Kiev, and they concern not only work with the shopping centers, "shared the head of the company. According to her words, all stores of the network have a single style and design, expressed in natural wood, white laminated surfaces and simplicity of lines. Everything obeys a single goal - to put the brand's products into focus and create a comfortable atmosphere, because in the O bag store customers spend on average 20 to 40 minutes, choosing the bag or watches of their dreams.

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