Liu Jo opens the first mono-brand boutique in Ukraine
ARGO company, which represents such mono-brand stores in Ukraine as Benetton, Lee Cooper, Parfois, Promod, Mango, Orsay, Desigual, OVS, Penti, Piazza Italia and multi-brand ARGO and ARGOSHA, continues to introduce new international fashion brands. Already in August of this year, fashionmongers will be able to replenish their wardrobe with the goods of the Italian premium brand. The first in our country mono-brand boutique Liu Jo with an area of 125 square meters will be opened on the first floor of the boutique gallery in Ocean Plaza shopping mall.
Currently, Liu Jo's clothing, footwear and accessories are sold in 50 countries in more than 350 mono-brand boutiques and 5,000 multi-brand stores in Europe, Asia and Africa. The admirers of this brand are confident, stylish girls and women who appreciate the high Italian quality, individuality, follow trends and are able to use them in order to emphasize their image profitably. "Femininity and charisma, charm and adherence to the Italian style - that's what distinguishes the Liu Jo girl. Therefore, among the fans of the brand there are a lot of celebrities ", - emphasizes the distinctive features of Liu Jo brand Irina Bigun, marketing director of ARGO.
The new boutique will be opened on the previous place of Desigual store, which also includes a group of brands, the exclusive representative of which in Ukraine is the company ARGO. According to the head, the company decided to leave the store Desigual on Khreshchatyk street and instead of it open luxury store Liu Jo. This action is due to the fact that Desigual products are distinguished by a unique bright style, which has its admirers, but is more popular among Europeans and not so much among Ukrainian fashionmongers. In this regard, the demand for goods of this brand in Ocean Plaza shopping mall was not so high. Therefore, it was decided to bring a new brand to the market and offer unique products to Ukrainian customers.
"The brand Liu Jo will be the most expensive in our portfolio. Thus, the launch of a new brand for ARGO company is not only an expansion and entry into the luxury segment, but also the attraction of a new target audience, "explains Irina Bigun. Therefore, according to the company's plans in the near future is to please Ukrainian fashion women with the appearance of another luxury brand PINKO and premium brand Scotch & Soda, as well as the opening of 5 Liu Jo stores in Ukraine the next 3 years.