4th Birthday of Ocean Plaza – 95 000 visitors
On October 8, 95 000 visitors came to one of the most famous shopping center of the capital Ocean Plaza to celebrate its Birthday. Over the 4 years of its existence, Ocean Plaza mall has become not only the most popular, but also the most titled in Ukraine: the mall became the first in Ukraine trade object to be a finalist for the main prize in the world of commercial real estate – Mapic Awards in Cannes in 2013. In addition, on its account there are three victories of the Ukrainian award Choice of the Year, three wins in the category Kyiv Trade Center at Retail Awards – Consumer Choice, a victory in the Favorites of Success Award, 1st place in the Traditional Big Mall of Kyiv in the ranking of Ukrainian Association of Retailers and three records of Ukraine for attendance.
UTG Company was one of the originators of this project: our specialists developed the concept of Ocean Plaza and performed the initial set of tenants. Therefore, each birthday of Ocean Plaza for us is a special date and an excellent opportunity to recall once again what has changed in the shopping center during this time.
About the changes that have occurred to the shopping center since its opening, we talked to commercial director of Ocean Plaza Eugenia Govorun.
Let's go back in time to 2012, 7 December, the grand opening of Ocean Plaza. How many people then visited the mall?
E.G.: That day, 62 thousand people visited Ocean Plaza. Moreover, for the first weekend, there were already 155 thousand visitors. At that time, it seemed that the flow is simply endless. Next year, 86 500 people came to celebrate the first Birthday of the shopping center. In 2014, figure crossed the bar at 87 thousand, and celebration the third Birthday was visited by almost 93 thousand.
Did you expect that even more people would visit this year's celebration?
Е.G.: Yes, of course. You see, the number of visitors on the Birthday is like the visible part of the iceberg, so to speak, the cherry on the cake. And daily and monthly averages are actually the cake itself. This year they have already broken all records, and yet there is still traditional rush in November and December. In 2016, we have an average of 63 thousand visitors a day, and nearly 1 million 900 thousand per month. For comparison, in 2015, the figure was 56 thousand and 1 million 710 thousand respectively, in 2014 – 55 thousand and 1 million 668 thousand, and in 2013 – daily we have an average 49 500 visitors, while per month – one and a half million people.
Tell us how vacancy tenant mix of the mall and has changed for this period?
Е.G.: Taking into account our size, we have opened with one of the best indicators of vacancy – it was only 10%. At the same time, our original concept envisaged Ocean Plaza as the center of the unique brands and stores, which cannot be found anywhere else in the country. Since the opening, we have presented the first in Ukraine stores of such brands as LC Waikiki, Michel Kors, Max Mara Weekend, Armani Jeans, Trussardi Jeans, Marella, Reiss, Suvari, Pepe Jeans, Atelier, Petit Bateau, Penti, Napapijri. Over time, Armani Exchange, Calvin Klein Underwear, Ravin Jeans, Betty Barclay, Oblique, Converse, Intimissimi, Calzedonia, Tezenis, Rene Lezard, Isabel Garcia, Maje, Silvian Heach were added. As a result, if before all the well-known brands, entering Ukraine, wanted to open its first store on Khreshchatyk, then in time Ocean Plaza became the place of destination.
In general, as time and constant monitoring of the effectiveness of tenant mix in Ocean Plaza showed, our original tenant was very good. Today, 85% of those with whom we together opened are still working at the mall. As for the vacancy, currently it is zero.
Today, Ukrainian brands become more and more popular. How many of them were in Ocean Plaza at the time of its opening, and how the picture looks like now?
Е.G.: When we opened, there were only 3 Ukrainian brands in Ocean Plaza – Satin, Krisstel and Arber. At that time, there was a huge problem with the presence of high quality and ready to work at the mall of this format domestic networks. Now they are a lot more of them, and we are happy to talk about every domestic brand store opening in our shopping center. Since then, Goldi, MustHave, A.TAN, Provence, Zirka, Gregory Arber and Giulia joined us.
Today, we are looking forward for a new generation of Ukrainian producers, the number of which becomes larger year by year, and they become more and more interesting.
This year Ocean Plaza celebrates 4 years. Do you plan any changes in the mall, taking into account the future opening of the new shopping centers in the capital?
Е.G.: We have an extended competitive win strategy, designed including planned shopping centers opening in the next 5-7 years, which will allow us to keep the leading position. We constantly monitor market changes and make appropriate adjustments.
Besides, we constantly work to improve our tenant mix and negotiate with the brands, which presence in Ocean Plaza will further strengthen our position.
Another important aspect for us is constant improvement of the comfort of our visitors stay in the mall. For example, now we are preparing a new, more intuitive and visual navigation.
Ocean Plaza is a mall, which constantly, every day tries to get better for the visitors. And constantly growing attendance proves that we are moving in the right direction.
What is the main component, without which success would have been impossible for Ocean Plaza?
Е.G.: Without a doubt, these are our tenants. All the achievements and victories of Ocean Plaza is inextricably linked to the quality of their work and the constant desire to evolve, so I want to sincerely thank them, and also to congratulate with the Birthday of our mall.
Thanks for the interview and Happy Birthday, Ocean Plaza!