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Napapijri means Arctic circle (Finnish)
Napapijri — is a lifestyle of independent people who dream of distant travels. Many people  embody these dreams in the real life, others — even everyday life transform into a fascinating journey. The lines of men’s and women’s clothes and original accessories Napapijri created for modern people who live free active life.
Flag of Norway that is placed on many things of the collection is a tribute to fearless Norwegian researchers, who realized  the first expedition to the North Pole over a hundred year ago.
The  high technologies and the latest scientific developments influence on the choice of fabrics, colors, prints in Napapijri collection. Everything that Napapijri uses in manufacturing of its  products — fabrics and materials, for example,  GoreTex and Polartec, — are seriously tested in terms of real expeditions.