Lacoste legend was born in 1933 when Rene Lacoste made a revolution in men's fashion replacing the classic factory products, products with long sleeves and starched shirt on that, which has now become the classic Lacoste polo. Through 75 years after creation, Lacoste has become a brand and lifestyle that combines elegance and comfort. Art of Living, Lacoste expresses today through a large collection of clothing for women, men and children, footwear, perfume, leather goods, eyewear, watches, belts, textiles and jewelry. Lacoste founds its success on the core values of authenticity, performance and elegance. Lacoste is now an unconventional chic. At a time when people reject the tough and demand luxury of simplicity, elegance and durability more than ever, Lacoste expresses its modernity and moving forward ahead of the competition with new creative ideas creating a new image of the crocodile brand.