Desigual is characterised by its different, optimistic and colourful designs. The company began to operate in 1984. La Vida es Chula (Life is Cool) is Desigual's slogan and it's way of understanding fashion and life. It’s an enthusiastic, positive and optimistic message that truly nails its colours to the mast. The fashion brand has eight product categories: WOMAN, MAN, KIDS, ACCESSORIES, SHOES, LIVING, SPORT and BEAUTY and 17 distribution channels. It operates in 109 countries and has 530 of its own stores, 11,000 multi-brand stores and 2,500 corner concessions in department stores.